Musician + Entrepreneur = Musicpreneur

Schwilly Family Musicians is about bringing independent musicians together and sharing the journey toward making a full-time living with music so that you can contribute your art to the world and live a life of freedom.

Do you want to close the gap between getting paid to make music and working on your own terms?

Well, it just so happens you’re in the right place. That’s our specialty.

The music industry is evolving in a way that shifts the power towards independent musicians. Well, only if you recognize and harness that power. It’s up to us to make it happen.

Our community is an outlet for sharing ideas and resources. We're all here to help each other out because when anybody wins, everybody wins. It’s a way of navigating guided by the experience of those that are further down the trail. And most importantly, the merging of business and performance where you can no longer tell the difference between the two.


I’m Carlos, a 37 year old dude from Northern Utah who makes a living helping musicians go pro. I consider myself the luckiest person on Earth.

I didn’t win the lottery, I don’t drive a fancy tour bus, and I’m not super-famous. What I do have is a beautiful wife, a loving family, awesome friends, and a line of work that allows me to spend most of my time helping music happen.

My Story

I used to have a 9 to 5 job, which I really loathed. I was working as a dispute analyst for a major credit card company. It was my job to explain to people that refuse to read things that the thing they signed without reading would cost them $70,000 and it was beyond our control. I needed a way out.

But couldn’t really justify quitting. The money was good. So good, in fact, that I had amassed enough in my 401k that if I were to cash it out I could fund my lifelong dream to buy an RV and roam around the country recording all of the music America has to offer. I had my out! I had dreams to chase, but unfortunately I was being anchored by this day-job. And so, in 2012 I got myself fired.

Planning to get fired is a weird process. I had already started work on my MBA. I also knew that once my 401k hit a certain level, the company-match would kick in, nearly doubling my investment. So the VERY day that company-match kicked in, I quit; “Office Space” style.

That’s right, I just stopped doing anything productive and spent my days in the office shopping for RV’s and recording gear, transcribing tablature, and doing my MBA homework…

…Six month’s later (after winning a high-performance award in the interim) they finally walked me down to HR and gave me my coveted pink-slip. I promptly requested my 401k withdrawal form and joyfully skipped out of the office for the last time, knowing I was no longer at the mercy of “The Man”.

It turns out that launching the Schwilly Family Roadtrip was the best thing I ever did.  Without my 9 to 5 job holding me back, I’ve since been able make a living in the music industry - by helping musicians learn to do the same.

Why Schwilly Family Musicians?

With this website, I want to create a resource of highly distilled information about what it takes to build a career in music today; only the BEST and MOST EFFECTIVE stuff. I’m trying to show YOU how YOU can take ownership of your music career – that’s my mission. I hope that my experiences – both my wins and my failures – can help you reach your goals.

If you’re not making a go at a full-time music career yet, you can see what it’s like, see what’s involved and make informed decisions.

I’m the captain of this Musicpreneur-ship.

Please feel free to join our community below and get welcomed to a family of musicians at various stages of their careers sharing ideas and inspiration for the betterment of all, as well as free access to my Ultimate Twitter Guide for Musicians!

Join our Community

Get exclusive access to our private mastermind community and tons of great info about being a Musicpreneur, as well as free access to my Ultimate Twitter Guide for Musicians!

privacy We value your privacy and would never spam you

And finally, please read this carefully:

More than anything I consider myself a coach. I am an experienced leader that’s been down the path you want to travel and knows how to guide you to the next step. My techniques are not secrets. They come from 15 years of experience, education, and observation.

I have also developed a suite of services designed to help you reach your goals  — Team Schwilly is equipped to sherpa you through the next phase of your journey if you wish to take our relationship to the next level. If you need some help figuring stuff out just go to my contact page (in the footer navigation) to send me an email and I’ll get back to you as soon as I can.

Building a career in music takes a lot of hard work, a lot of patience and a little bit of luck too, although I honestly believe we create our own luck.

I know I have an inspiring story and I am here to inspire you too, however I want to do it the right way. I speak only from my experience and please don’t feel like you owe me anything because of it. This is my way of paying forward the amazing things that have happened to me.

Thank you for taking the time to read this, and I hope to hear from you sometime soon!