Author Archives: Carlos Castillo

Which kind of musician are YOU trying to be?

For most of human history, musicians have been community leaders. Creating connections, opening minds, and giving harmony to the voice of the people. People would gather around them and rally behind them. Celebrity is relatively recent. It’s about a lot of people loving you from a distance. It’s a product of large-scale, corporate marketing. The…

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How To Be Taken Seriously Online As A Musician

I was talking to a musician last week who was complaining about how, although he’s a well-respected musician in his local area, he can’t get anyone he meets online to take him seriously. “I’ve got a website and a link for people to subscribe and get free music. I’m giving away 7 of my BEST…

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