I learned a hard lesson in relentless marketing

There are a lot of dangers out there that will cost you gigs if you’re not marketing yourself relentlessly

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Crafting a Story For Your Music

The truth of the matter is that if you want to take a proactive approach to getting attention for your music you have to think about that kind of stuff. Whether you are looking for some press or simply to connect on a deeper level with your fans, your story matters.

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A Few Ways To Ensure You’re Never Booked Again

I began keeping a mental list of things that made me never want to see a band again, ever. This article is all about putting that list (or bits of it) into a written form.

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Why Do (Some) Sound Guys Suck?

Beyond the fact that craptastic and infuriating sound dudes/ dudettes do exist, a question remains. What causes certain audio humans to be so painful to work with?

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Wherein I Reveal the Master Plan Behind My Mission…

We sat in a rustic pub called “The Muddy Rudder” just outside of Portland, Oregon. Sharing a pizza that the bar had provided as compensation for his performance. With a melancholy rasp, he told me about his passion for music, for performing, for traveling. He told me he wished he could do it full-time. He…

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The Secret Key to Successful Crowdfunding

I know how exciting it is to hear a secret, so I’ll get right to the point and then offer some additional insight. The secret to successful crowdfunding is perspective. “What perspective?” You may ask. Well, here’s the key: Crowdfunding is not charity. Crowdfunding is presale. Pretty simple, right? When concept of crowdfunding first circulated…

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Hello Radio: DIY Promotion In 7 Steps

For the first time I’m promoting a record of my own to radio. I wanted to do this because a) it’s a great way to get my music heard and expand my fan base and b) radio airplay can open up touring opportunities in new areas. Being new to DIY radio promotion, I’m learning a…

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What You Can Learn From Taylor Swift (It Might Not Be What You Think)

No, this isn’t going to be some cheesy-as-all-get-out “hold onto your dreams” article. We’ve all heard that a squillion times, and it’s not particularly helpful. (It IS actually relevant, but as practical advice it has limited value.) What we’re going to talk about instead are the “not quite as obvious” lessons that can be learned…

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