A Case Study in Live Performance (Part 1)

I’m going to say something that is going to upset a lot of musicians. I totally understand why you feel the way you do when you complain about fans at shows constantly having their phones out and taking pictures or videos of the performance instead of just watching it without using mobile devices. But with…

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Posting Covers On YouTube Is A Waste Of Your Time

A lot of music biz teachers will tell you that you should commit time to releasing cover songs on YouTube because you’ll get all kinds of organic growth and attention. I’m not saying that they’re are lying to you. But I will tell you that they’re not giving you the whole story. In fact, as…

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The Art Of Not Quitting

It’s easy to be hardcore when you’re a young musician. I remember those days well. You’re willing to play any gig at any time, drive as far and in whatever weather as needed, compromise your own comfort and income, drive a beater, live on ramen noodles and cheap beer, and to do anything else required…

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Sounding “Good” Everywhere

I got into this business thinking I would be an engineer in a studio. That’s not how it worked out. Live-sound got a hold of me, and that was pretty much it. Even so, I do some occasional studio-style mixing, and I think I’m starting to get the hang of it. One of the major…

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Everything You Need To Know About Branding

Here’s a question I get every now and again… and again: “What does ‘Schwilly Family’ mean?” The short answer is: A “Schwilly” is the ultimate community oriented music super-fan. A bunch of us used to reek havoc across the midwest music festival scene. ESPECIALLY Hookahville. At some point along the way, someone announced, “We’re a family of Schwillies!” The…

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Super-fans & Regular Fans

I saw a discussion on Facebook the other day. A bunch of musicians were discussing whether it’s better to release singles, or to wait and release a full CD. The answer is, of course, there is no pat answer. It depends. But one of the musicians brought up the following points about releasing singles. Too many…

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Singer Gets Mistaken For A “Dancing Monkey”

I just got of the phone with a dear, old friend. From way back before “Schwilly” was even a thing. One of the BEST singers I’ve ever known. She’s been toiling away the last 2 decades in the midwest jamband scene. Trying to make a name for herself. We haven’t spoken in a while. But…

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If You’re Going To Talk, Talk Like You Mean It

For some artists, stage banter is just a box they check. “Oh, I’m between songs. I need to say something…” And so they proceed to yak about whatever. Maybe it’s about what the next song means to them, or something. Who knows. You only get about 10% of it, because they do at least one…

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