Everything You Need To Know About Branding

Here’s a question I get every now and again… and again: “What does ‘Schwilly Family’ mean?” The short answer is: A “Schwilly” is the ultimate community oriented music super-fan. A bunch of us used to reek havoc across the midwest music festival scene. ESPECIALLY Hookahville. At some point along the way, someone announced, “We’re a family of Schwillies!” The…

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Super-fans & Regular Fans

I saw a discussion on Facebook the other day. A bunch of musicians were discussing whether it’s better to release singles, or to wait and release a full CD. The answer is, of course, there is no pat answer. It depends. But one of the musicians brought up the following points about releasing singles. Too many…

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Singer Gets Mistaken For A “Dancing Monkey”

I just got of the phone with a dear, old friend. From way back before “Schwilly” was even a thing. One of the BEST singers I’ve ever known. She’s been toiling away the last 2 decades in the midwest jamband scene. Trying to make a name for herself. We haven’t spoken in a while. But…

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If You’re Going To Talk, Talk Like You Mean It

For some artists, stage banter is just a box they check. “Oh, I’m between songs. I need to say something…” And so they proceed to yak about whatever. Maybe it’s about what the next song means to them, or something. Who knows. You only get about 10% of it, because they do at least one…

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Love The Mistake (It’s Like “Love The Bomb” – Only… Not)

At coffee, I run into everyone. Our town only has one coffee shop, so it’s easy to find everyone there. I ran into a couple of musicians that I’ve jammed with, and I dig their tunes! Well, like me, they signed up for Distrokid – and like me, they have the eternal musician’s struggle: Record,…

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Ancient Toltec Wisdom For The Modern Day Musician

Musicians can be the targets of a LOT of harsh words. It sucks when coming from strangers. But it cuts EXTRA deep when they come from “supposed” friends. Does any of this sound familiar to you? “Are you enjoying your hobby?” “Honestly, I think your band sucks and I’d rather be dead than caught on…

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Bring ‘Em If Ya Got ‘Em

“Should I bring my amp?” the musician asks in the show-planning email thread.

Yes.

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There’s Never Going To Be A “Right” Time

Truer words have never been spoken.  That is why I’m using this quote from an interview, I recently watched, as the title of this article.  The quote is from my good friend Nate Compton, front man of ELISIUM, a national touring indie band.  In the interview, which you can watch below, Nate talks about his…

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