Category Archives: Email List Management

My Presentation at the Utah Music Festival Workshop

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Posting Covers On YouTube Is A Waste Of Your Time

A lot of music biz teachers will tell you that you should commit time to releasing cover songs on YouTube because you’ll get all kinds of organic growth and attention. I’m not saying that they’re are lying to you. But I will tell you that they’re not giving you the whole story. In fact, as…

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Super-fans & Regular Fans

I saw a discussion on Facebook the other day. A bunch of musicians were discussing whether it’s better to release singles, or to wait and release a full CD. The answer is, of course, there is no pat answer. It depends. But one of the musicians brought up the following points about releasing singles. Too many…

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SPIDERS, FLIES, & THE IMPORTANCE OF NETWORKING

In the entertainment business, think of yourself as a spider. Your web is your life. It shelters you. If you have a poorly constructed web, when the rain comes, you will be washed out. It feeds you. A spider with no web, catches no flies and thus, will starve to death. Spiders weave their webs…

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Ask The Captain: Episode II – Monetizing Your Email List

We discuss how to musicians can monetize their email lists.

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