Category Archives: Fan Engagement

Which kind of musician are YOU trying to be?

For most of human history, musicians have been community leaders. Creating connections, opening minds, and giving harmony to the voice of the people. People would gather around them and rally behind them. Celebrity is relatively recent. It’s about a lot of people loving you from a distance. It’s a product of large-scale, corporate marketing. The…

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A Case Study in Live Performance (Part 2)

If you haven’t read the first part of this two-part article, please do so by clicking HERE. Now it is time to get into what happened the night of the show…both the great and the not-so-great. I was driving to the venue in Ohio and had just pulled off an exit when it began snowing…HARD.…

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Three Reasons Why I’ll Tell You NOT To Pursue A Record Deal

I really don’t think you should get a record deal. Wait – let me rephrase that. I really don’t think you should spend time, effort, money, and emotional stamina to get a record deal. I played music myself, once, and hungered after a contract. I never got one, and I’m actually pretty okay with that.…

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My Presentation at the Utah Music Festival Workshop

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A Case Study in Live Performance (Part 1)

I’m going to say something that is going to upset a lot of musicians. I totally understand why you feel the way you do when you complain about fans at shows constantly having their phones out and taking pictures or videos of the performance instead of just watching it without using mobile devices. But with…

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Posting Covers On YouTube Is A Waste Of Your Time

A lot of music biz teachers will tell you that you should commit time to releasing cover songs on YouTube because you’ll get all kinds of organic growth and attention. I’m not saying that they’re are lying to you. But I will tell you that they’re not giving you the whole story. In fact, as…

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Everything You Need To Know About Branding

Here’s a question I get every now and again… and again: “What does ‘Schwilly Family’ mean?” The short answer is: A “Schwilly” is the ultimate community oriented music super-fan. A bunch of us used to reek havoc across the midwest music festival scene. ESPECIALLY Hookahville. At some point along the way, someone announced, “We’re a family of Schwillies!” The…

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Super-fans & Regular Fans

I saw a discussion on Facebook the other day. A bunch of musicians were discussing whether it’s better to release singles, or to wait and release a full CD. The answer is, of course, there is no pat answer. It depends. But one of the musicians brought up the following points about releasing singles. Too many…

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