Team Schwilly to the Rescue!

John Tracy John Tracy

We first hired Carlos to redo our website. He was easy to work.  So we hired him to manage our Twitter account. In two months time, he's increased our followers from just over 1,000 to 4,000. His methods have not only steadily increased our fan base, but connected us with other industry professionals. Case in point, we met a videographer who is producing our first professional music video. We've also connected with internet radio stations that have given us airplay. Carlos's methods work, but more than that, his expertise at carrying them out brings results and more than pays for the cost of his services. He's become an essential part of our team.

Russ Still Russ Still

I started working with Carlos in December 2014. He redid my website, started my FB postings, and still manages my Twitter. I don't remeber exactly where I was then - maybe 20 twitter followers, 50 FB, some ReverbNation (I was ranked about 50+ in Atlanta Country). Today I get a notice from RN that aggregates all my followers, In about 6 months....10,000 followers! I'm consistently #1-3 on RN. I've also met some great folks two of whom I've cowritten songs. It's all about the journey. Thanks Carlos - there's no way I could have done this without you.

The toughest part of hiring help is deciding when it's a good value to spend your money on.

Allow me to demystify the economics of investing in yourself.

It's a simple, 3-step process.

  • Decide how much ONE HOUR of your time is worth
  • Compare the value of the time it would take to do it yourself against the cost of hiring help
  • Pick the least expensive option

Like this:

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This way it's easy to figure at what price hiring some help will actually save you money!

Then just decide what to do with the time you save (don't worry, I can help you with that too).

The service menu below is a list of things Team Schwilly can do to help you build the relationships you'll need in order to advance your music career. That's right, even I can't do everything myself and have built a support team to help me-help you achieve your dreams.

There's something we can do to make a difference on ANY budget.

To make your decision easier, I've notated the amount of hours we'll potentially save you with each service. Of course there are a plethora of factors involved in how long it would take you to do something for yourself. So for your reference, I based my estimates either on how long it took me to do it the first time OR the amount of time my team and I spend to accomplish these tasks for you.

If you are interested in working with Team Schwilly, just use the form at the bottom of the page to tell me more about your needs.

  • Online Presence Soundcheck ($47)

    I will personally assess your compete online presence then spend a half-hour on the phone or Skype to give you the lowdown and details of the next step for you to focus on.

    This will save you at least 5 hours of studying.

  • Strategy Coaching ($97/Hour)

    One-on-one phone or Skype time with me. We can talk about any aspect of your online presence, fan-engagement, content and marketing ideas, or anything else that’s on your mind. With the understanding that your questions and needs do not necessarily fit into exact one-hour blocks, I’ll invoice you on a pro-rated basis at the end of each session.

    One hour with me will save you at least 10 hours of studying.

  • Squeeze Page ($97)

    Your squeeze page is the single most important page on your website. It’s the page where you send people in order to exchange their email address for your freebie. I will build a high-converting squeeze page into your WordPress website. Here are some examples, all of which convert over 30% of the people who visit it into subscribers: MC Till, Russ Still, DiElle. No website? No problem! If you don’t have a WordPress website, I’ll build your squeeze page into mine at: “SchwillyFamilyMusicians.Com/YourNameHere”. All you need is an email autoresponder. I recommend AWeber, but any one that has embeddable opt-in forms will work. There’s no reason to delay in building your email list because THAT’S where the money is!

    This will save you at least 5 hours.

  • Short Bio - Under 200 Words ($147)

    Team Schwilly will write a short, punchy, bio that gets to the point quickly and provides the information your potential fans need in order to know what to expect from your music. This is the bio that you would want to include on your website and social media profiles.

    This will save you about 5 hours.

  • Facebook Ad Campaign ($197 - Ad Budget Not Included)

    I will design your Facebook ad campaign and develop it for up to one month, after which you can use the ads indefinitely to continue to drive traffic to your website. Ad budget is not included in the price, however I can generally get an ad to perform up to my standard with a budget of $100.

    This will save you about 15 hours.

  • Long Bio - Around 800 Words ($297)

    Team Schwilly will write a detailed, expressive, bio that’s directed toward the media. It’s the kind of bio that journalists can copy and paste bits of for their articles. It makes their job easier and keeps you in control of your story as your exposure increases. This is the ideal bio for your press kit.

    This will save you about 15 hours.

  • Twitter Management ($297/Month)

    I will manage all visual/branding aspects of your Twitter profile, schedule 10 tweets per day, increase your targeted following by 1-2k per month, and send a welcome tweet to every new follower. All you have to do is engage your new fans. I will also provide up to one hour of phone or Skype consultation FREE ($97 value).

    This will save you about 15 hours per month.

  • Facebook Management ($297/Month)

    I will manage all visual/branding aspects of your Facebook profile, schedule 1 post per day at the times when you have the most fans online, create at least 8 branded images for social media sharing, and manage any Facebook ad campaigns you want to run (ad budget not included). All you have to do is engage your fans. I will also provide up to one hour of phone or Skype consultation FREE ($97 value).

    This will save you about 15 hours per month.

  • "Meet & Greet" Email Series ($397)

    When someone subscribes to your list for the first time, it’s essential that you quickly build a bond and deepen your relationship with them. This is the difference between having subscribers that delete your messages and fans that are excited to engage with you and buy your goodies. To that end, we have developed an introductory 5-email series that you can use your autoresponder to send out to all new subscribers automatically.

    This will save you about 25 hours.

  • Captain Schwilly at the Helm! ($12k/Year)

    I will completely manage your online marketing strategy by providing ALL of the services above and guiding you through the entire process. For this level of involvement, I do require a 1-year commitment and I’m VERY picky about who I work with this closely. So we’ll need to get to know each other and make sure it’s a good fit before we proceed.

    This will save you about A DODECAHEDRON of hours.

Tell Me More About Yourself and Your Needs