I Know I Know (How to Engage my Fans)!

I’m subscribed to Shannon Curtis’s email list.

And last month she shared what I consider to be an absolute perfect example of a fan engagement project.

Shannon invited her subscribers to participate in the first video for her upcoming album.

The premise was very simple: Just record a video of yourself in front of your computer holding up a piece of paper expressing your personal struggles.

The results were AMAZING!

It’s easy enough to put together a video like that. In fact, it can all be done inside YouTube’s own video editor.

The payoffs were:

-A Ton of Views. I can’t say the number because it’s still growing daily!

-Delighted Fans who are now connected to her musical community on a much deeper level. They are now more personally invested in her career, thus more eager to invest financially in her music.

-A Boost of Support for her Crowdfunding project.

-An Interactive Art Project that facilitates ongoing participation from her fans!

If You Consider Yourself A Musicpreneur:

You should definitely take a play from Shannon’s playbook and create an interactive, fan-participation video to dazzle, delight, and engage your fans right now!

And when you do, make sure to share it with the rest of us;)

[Tweet “May we all inspire each other to be the best that we can be!”]

  • Eric John Kaiser

    Great idea. Great song too. 😉 Thanks!

  • ryan m. brewer

    this is a great idea and a beautiful sentiment! three music videos ago, i did a video as if it were my vine feed and had fans submit the vines. Ryan M. Brewer – What You Think (Official): https://youtu.be/8NPPqG-aBFQ