I’m subscribed to Shannon Curtis’s email list.
And last month she shared what I consider to be an absolute perfect example of a fan engagement project.
Shannon invited her subscribers to participate in the first video for her upcoming album.
The premise was very simple: Just record a video of yourself in front of your computer holding up a piece of paper expressing your personal struggles.
The results were AMAZING!
It’s easy enough to put together a video like that. In fact, it can all be done inside YouTube’s own video editor.
The payoffs were:
-A Ton of Views. I can’t say the number because it’s still growing daily!
-Delighted Fans who are now connected to her musical community on a much deeper level. They are now more personally invested in her career, thus more eager to invest financially in her music.
-A Boost of Support for her Crowdfunding project.
-An Interactive Art Project that facilitates ongoing participation from her fans!
If You Consider Yourself A Musicpreneur:
You should definitely take a play from Shannon’s playbook and create an interactive, fan-participation video to dazzle, delight, and engage your fans right now!
And when you do, make sure to share it with the rest of us;)
[Tweet “May we all inspire each other to be the best that we can be!”]