The holidays are a great opportunity to reach out to your community of supporters and give them opportunities for giving great gifts that involve your music. Here are a few quick ideas:
Idea #1 – The Coupon Clipper: Create a holiday coupon code for your web store and invite them to go nuts shopping. Some example ideas:
30% Off Everything You Buy In My Web Store Until Christmas!
Free Shipping On All Orders Placed By December 15th!
Stocking Stuffer Special: Buy One Album, Get One Free!
Idea #2 – FREE Holiday Song For All: Record a cover of a favorite holiday song, even just a quick acoustic recording, and offer a download of the song for free in your web store. They’ll come visit your web store to grab the free download, and while they’re there, they just might be tantalized by other items you have for sale. Especially if they’re armed with an awesome coupon code, too. (See Idea #1.)
Idea #3 – The Best Gift Of All Time: Offer to write and record a personal song for those who want to give a truly unique and special holiday gift to someone they love. Send them questions to get them writing about the person the song is for, and then use what they’ve written as the source material for their song. Best. Gift. Ever. (Wanna hear a few of the personal songs I’ve written for folks? Check them out here: http://shannoncurtis.net/personalsongs.)
Idea #4 – Play Santa: Pick a few random days on the calendar the first few weeks of December and declare them “Free Album Friday!” or “Free T-shirt Tuesday!” or “Free Poster Sunday!” Tell them you’ll send them a CD/tee/poster for free, all they pay is the shipping, limit one per person. Again, you’ve gotten them to visit the store for the free thing, and once they’re there, they just might shop. In fact, it’s a weird psychological phenomenon that when someone is given something for free, they’re much more likely to buy another thing. Seriously. True story.
Happy Holidays to you! And to your community of supporters, too.