Author Archives: Carlos Castillo

My Presentation at the Utah Music Festival Workshop

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Posting Covers On YouTube Is A Waste Of Your Time

A lot of music biz teachers will tell you that you should commit time to releasing cover songs on YouTube because you’ll get all kinds of organic growth and attention. I’m not saying that they’re are lying to you. But I will tell you that they’re not giving you the whole story. In fact, as…

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Everything You Need To Know About Branding

Here’s a question I get every now and again… and again: “What does ‘Schwilly Family’ mean?” The short answer is: A “Schwilly” is the ultimate community oriented music super-fan. A bunch of us used to reek havoc across the midwest music festival scene. ESPECIALLY Hookahville. At some point along the way, someone announced, “We’re a family of Schwillies!” The…

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Singer Gets Mistaken For A “Dancing Monkey”

I just got of the phone with a dear, old friend. From way back before “Schwilly” was even a thing. One of the BEST singers I’ve ever known. She’s been toiling away the last 2 decades in the midwest jamband scene. Trying to make a name for herself. We haven’t spoken in a while. But…

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Ancient Toltec Wisdom For The Modern Day Musician

Musicians can be the targets of a LOT of harsh words. It sucks when coming from strangers. But it cuts EXTRA deep when they come from “supposed” friends. Does any of this sound familiar to you? “Are you enjoying your hobby?” “Honestly, I think your band sucks and I’d rather be dead than caught on…

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The Music Industry’s “Great Lie”

The Music Industry’s GREAT LIE: That YOU need THEM!

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Ask The Captain: Episode II – Monetizing Your Email List

We discuss how to musicians can monetize their email lists.

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How to Play a Nursing Home Tour

Yes, any place or activity where seniors are specifically invited can be a potential gig. I would like to add, though, that it takes a special personality to get along best in this type of venue. You must be someone who GENUINELY cares about senior citizens and their well-being and who likes the crooning songs, old time favorites, and singalongs that they enjoy.

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