Author Archives: Danny Maland

Keeping Your Publishing – 21st Century Style

Having a web presence that you own and pay for is a 21st-century, internet-enabled version of keeping your publishing.

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So What About The Gross?

As a musicpreneur, you are heavily and intimately involved with the business of your music – and a business can’t just look at the gross. You have to be concerned with the net. That is, you have to think, “what’s left over after the costs are subtracted?”

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On The Identification and Fixing of Live Show Arrangement Problems

If you’ve worked with an audio-human that you trust, you may want to ask them a question: “After we’re all set up and ready to go, do you have to work really hard to mix us?” The answer to that question might end up telling you a lot, especially if your arrangements are significantly “broken.”

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An Audio Human’s Guide To Auditioning Pretty Much Everybody

There have been many instances in my time where I’ve had to struggle with a band containing at least one member who was a terrible fit for actually playing shows.

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Bore Me. Please.

Of course, your show should be exciting. It should be bursting with color, light, and sonic textures. The attention of everyone in attendance should be held rapt with every word, such that any notion of NOT being enthralled by your performance borders on the distasteful.

However…

The technical execution of your show should not be exciting at all. It should contribute nothing to the adrenaline rush of the experience. For the humans tasked with the practical work of ensuring that your show does burst with tangy lights and savory audio, pulling it all off should be routine.

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Regarding Arrangements and Audio Humans – A Letter

I urge you to view your song arrangements as your responsibility.

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You Waited Until NOW To Complain?

The bottom line is: You’ve got to be upfront about your needs; even if the last guy was a jerk.

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Loud Doesn’t Create Excitement

…They liked it loud because they already liked it. The pre-existing emotional connection was in place, and a bit of extra level acted as a sort of flavor enhancer….

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