Author Archives: Danny Maland
As a musicpreneur, you are heavily and intimately involved with the business of your music – and a business can’t just look at the gross. You have to be concerned with the net. That is, you have to think, “what’s left over after the costs are subtracted?”
If you’ve worked with an audio-human that you trust, you may want to ask them a question: “After we’re all set up and ready to go, do you have to work really hard to mix us?” The answer to that question might end up telling you a lot, especially if your arrangements are significantly “broken.”
There have been many instances in my time where I’ve had to struggle with a band containing at least one member who was a terrible fit for actually playing shows.
Of course, your show should be exciting. It should be bursting with color, light, and sonic textures. The attention of everyone in attendance should be held rapt with every word, such that any notion of NOT being enthralled by your performance borders on the distasteful.
The technical execution of your show should not be exciting at all. It should contribute nothing to the adrenaline rush of the experience. For the humans tasked with the practical work of ensuring that your show does burst with tangy lights and savory audio, pulling it all off should be routine.
I urge you to view your song arrangements as your responsibility.
The bottom line is: You’ve got to be upfront about your needs; even if the last guy was a jerk.
…They liked it loud because they already liked it. The pre-existing emotional connection was in place, and a bit of extra level acted as a sort of flavor enhancer….
Using video to promote your music is a no-brainer. But here’s some critical advice on WHO you want to be helping you with that.
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