Over in  The Schwilly Family Musicians Facebook Group I was asking about what excuses people are allowing to hold them back.

As it turns out I’ve had a LOT of the same excuses hold me back over the years. So I reckon it would be useful for you to know how I put them behind me.

Interested? Here we go!

1 – I’m Tired/Out of Shape:

This one hits REAL close to home. On a road trip last summer, I got to the point where I couldn’t even sit in my car comfortably. And every time I ate, I felt an unearthly pressure in my chest. 

At one time in my life I was a near Olympic level athlete. And my wife was antsy to start having kids (our first is due THIS December!). So hitting a low point like that was a real eye-opener.

One thing I can truly attest to is that “you ARE what you eat”. That didn’t mean so much to me when I was in my 20’s. I must have been eating steel and adrenaline. But now that my “grown up” body has taken over, it’s time for me to think in longer terms as far as my health.

After I got home from that trip I discovered a book called “The End of Dieting: How To Live for Life“. And this book has changed my life. Within a few days of eating the recipes from Dr. Furhman’s website my CONSTANT heartburn, which had been plaguing me for decades went away. I also lost 20 pounds and gained a TON of energy within the first month after changing my diet.

 2 – I Don’t Know What to do Next:

Who HASN’T been there? Especially with the OVERWHELMING amount of information online, it’s way too easy to get stuck in “learning” mode, which ultimately prevents you from taking action.

If you don’t know what your next step should be, look around for someone that’s where you want to be and follow their lead. 

You can ALWAYS ask me what your next step should be. And I will ALWAYS have an answer for you. So the only question that remains is: “Will you listen AND take action?”

3 – I Don’t Have Enough Money

Hey, you’re talking to a guy that was homeless and unemployed when I decided to take ownership of my future. I KNOW about not having money. It’s practically my scientific speciality 😉

How did I do it? I sold my blood plasma to pay for my website and email list. Then, I got a job. Yes, a J-O-B! And instead of getting an apartment, I continued to live in my van and invested that money into a $1,000 training course on how to build entrepreneurial businesses online and OTHER business related investments.

Call center jobs are pretty easy to come by in the U.S. and they are pretty easy to leave, which makes them GREAT opportunities for Musicpreneurs.

And even if there weren’t any call centers in my area, I would have sold fruit by the side of the highway or showed up at the Home Depot parking lot at 5am everyday to stand in line with the rest of my people looking to improve their lives.

Why? Because I wanted it THAT bad. How bad do YOU want it?

Already have a job, but a bunch of bills and responsibilities to go along with it?

Here’s a little something I learned more recently that made it so I had the $3,500 I recently invested into my business: PAY YOURSELF FIRST. It’s pretty simple. For EVERY dollar you make, AS SOON AS it hits your bank account, take a dime (10%) and use it to either pay down a credit card or stuff it in a piggy bank until you need it for your business.

It will force you to get creative about fulfilling your other financial obligations. But they will still get met AND you’ll have money to invest in yourself when you need it.

4 – I Don’t Have Enough Time

There was a point when my business was growing but I was still tethered to my day job to make ends meet. So I hit a glass ceiling in the growth of my business because I didn’t have enough time to put into scaling it up. Then I discovered “The 4-Hour Workweek” by Tim Ferriss. It’s seriously the best $15 ANY entrepreneur can invest in their career. Within 4 months of buying that book I left my last-ever day job for good.

Also, “Pay Yourself First” applies to time just as much as money. Before I do any client work, or marketing, or even write you these emails, I spend 1-2 hours working on building my business. Currently I spend that daily time working on the 2.0 version of the “Musicpreneur Apprentice Program”.

If that means taking a later shift at the factory, do it. If that means getting up at the butt-crack of dawn, do it. Again, how bad do you want it?

5 – Location

Technology trumps geography. Anyone with an internet signal has access to BILLIONS of potential fans.

Sure you can move to Nashville. But you’ll face an INSANE amount of competition in a horrifically “cliquish” environment. 

OR you can set up a comfortable music space in your home out in the forest and use the interwebs to grow > engage > and monetize your fanbase. 

I love my home and wouldn’t want to be anywhere else. And I certainly didn’t leave the backbiting, childish, political, corporate world just to get into the same type of environment. In fact, I stay away from anything “Music In-DUH-stry” related as much as possible. I’ve personally found that success is much more attainable without all that BS.

6 – It’s Not Perfect Yet

In an artistic field, like music, perfection is an illusion. It’s entirely subjective and everyone who consumes your music has their own idea of what “perfection” is.

As a Musicpreneur, you don’t have to get it perfect. You just have to get it going. 

Lack of ACTION is what’s holding you back, not lack of perfection.

7 – Technology is Hard

Seriously? You’ve probably already learned to operate musical equipment and recording programs that are MUCH more complicated than WordPress.

Sure, technology might have been “hard” in the 90’s. But nowadays it’s quite user-friendly and any software company worth their weight in bubbles has Tech Support and Customer Service that will help you overcome any obstacles you encounter.

And there’s always the option of hiring some help with all that money you saved by paying yourself first.

8 – No One Buys Music Anymore

That’s a myth. I just bought some music TODAY. But don’t take my word for it. Here’s Vlad’s comment from that post: 

“I believed this for a long while. Oddly enough it’s when I started CHARGING for my music that I realized it wasn’t true at all. Someone paid me $20 for my $3 EP on Saturday. And a majority of buyers have paid OVER my asking price. People are awesome.”

Welp. I’m out of excuses. And I hope you are too 😉

Photo by Jon Tyson on Unsplash

I’ve got good news and bad news for you.

Which do you want first?

I hope you said “bad news” because that’s what I’m starting with.

It’s a difficult truth that a lot of musicians have a hard time swallowing. But an important part of my job is delivering difficult truth’s and helping musicians move past them.

Here goes, like ripping off a band-aid:

You will never be able to only make music if you want to make a living at it.
I know it sucks to hear that, so let’s get on with the good news:

As soon as you swallow that pill, you’ll be able to start moving towards a profitable AND fulfilling music career.
If you ask anyone in the music in-DUH-stry they’ll most likely tell you that the sky is falling and it’s practically impossible to make money as a musician anymore.

The truth, however, is quite the opposite.

What is becoming impossible is the sustainability of large corporations with huge overhead in the music in-DUH-stry.

All of the non music-makers and middlemen that have been banking on the
“traditional” music in-DUH-stry are having the rugs pulled out from under them and scrambling for the last pennies of a dying business model that’s based on “mass marketing” and “mainstream appeal”.

The REAL truth is that there has never been a better time in the history of music to be a professional musician. Demand is higher than ever, and opportunities abound…

IF (OF COURSE there’s a big fat “IF” attached to it)…

IF you are willing to LEARN HOW TO and DO THE WORK OF building your own entrepreneurial business around your music…

In other words, IF you are ready to become a Musicpreneur.

You still have to make great music. But that’s just the entry point. There is more great music happening right now than ever before.

Contrary to popular belief, that does NOT mean that there is more competition. What that actually leads to is more demand for a greater variety of music.

Think about it. You’re not selling cell phones. People aren’t just going to pick one and then be satisfied for 2 years.

You’re making music. And the digital age means that people can literally (not figuratively) carry around all the music that their hearts desire.

What REAL music superfans WANT is to connect directly with music, and musicians who inspire them, heal them, and give them permission to be themselves. And REAL music superfans are STILL happy to pay for it.

So the only questions that remain are:

~Are you willing to let go of the traditional music industry model and start creating your own rules?

~Are you ready to learn what it takes to build and manage your own business, focusing on creating the music you want to create, and serving a community that loves what you create?

~And are you willing to do the work?

If you answered “yes” to ALL THREE questions, then you’re ready to join the Musicpreneur Apprentice Program. So click here to enroll!