I’ve got good news and bad news for you.
Which do you want first?
I hope you said “bad news” because that’s what I’m starting with.
It’s a difficult truth that a lot of musicians have a hard time swallowing. But an important part of my job is delivering difficult truth’s and helping musicians move past them.
Here goes, like ripping off a band-aid:
The truth, however, is quite the opposite.
What is becoming impossible is the sustainability of large corporations with huge overhead in the music in-DUH-stry.
All of the non music-makers and middlemen that have been banking on the
“traditional” music in-DUH-stry are having the rugs pulled out from under them and scrambling for the last pennies of a dying business model that’s based on “mass marketing” and “mainstream appeal”.
The REAL truth is that there has never been a better time in the history of music to be a professional musician. Demand is higher than ever, and opportunities abound…
IF (OF COURSE there’s a big fat “IF” attached to it)…
IF you are willing to LEARN HOW TO and DO THE WORK OF building your own entrepreneurial business around your music…
In other words, IF you are ready to become a Musicpreneur.
You still have to make great music. But that’s just the entry point. There is more great music happening right now than ever before.
Contrary to popular belief, that does NOT mean that there is more competition. What that actually leads to is more demand for a greater variety of music.
Think about it. You’re not selling cell phones. People aren’t just going to pick one and then be satisfied for 2 years.
You’re making music. And the digital age means that people can literally (not figuratively) carry around all the music that their hearts desire.
What REAL music superfans WANT is to connect directly with music, and musicians who inspire them, heal them, and give them permission to be themselves. And REAL music superfans are STILL happy to pay for it.
So the only questions that remain are:
~Are you willing to let go of the traditional music industry model and start creating your own rules?
~Are you ready to learn what it takes to build and manage your own business, focusing on creating the music you want to create, and serving a community that loves what you create?
~And are you willing to do the work?